About Us

We Can Help Your Team Sell More Cars

We are an automotive marketing company that is based on solid, ethical practices that form lasting relationships with our Dealer clients. We take pride in delivering a quality product that produces results online and on the showroom floor.

Since our founding in 2005, we have enjoyed over 20 years serving our Dealer clients. Impact Direct includes a team of production personnel, graphic designers, digital designers, and data management pros. These experts allow our company to grow and produce a quality product that drives opportunities to dealerships nationwide.

Committed 100% to retail automotive marketing, we conduct direct and digital campaigns all over the country. Whether you need a direct mail campaign for an upcoming sales event or a comprehensive digital plan, we have your solution!

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Leadership Team

Josh Weaver

President

Josh is a car guy that became a car marketing guy. He started selling cars while attending Appalachian State University at the age of 19. After graduating with a degree in marketing, he sat in every management seat of the front-end of a dealership. Ultimately becoming a General Manager at the age of 28. After spending 5 years as a GM, Josh founded Impact Direct in 2005. When he is not working to drive buyers to showrooms, he can often be found boating on Lake Norman in North Carolina or the Inter-Coastal Waterways of Charleston, SC with his children.

Bernie Kunz

Bernie is the guy that makes the rubber hit the road. From start to finish, he oversees and manages campaigns to ensure every detail runs seamlessly and delivers results. With a lifelong passion for art and automobiles, Bernie has been honing his creative skills since he could walk. He brings nearly 30 years of professional experience in graphic design, beginning as a teenager when he first put his talents to work and later earning a degree in Fine Arts with a minor in Marketing. A devoted car enthusiast, Bernie can often be found at local car shows when he’s not immersed in a project. An avid traveler, Bernie loves exploring new destinations whenever possible, often setting off on his next adventure with his wife and two kids.

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Specialists

Happy Clients

Successful Cases

Principles Of Our Work

Proven Automotive Expertise

With our founding in 2005 and leveraging over 35 years in the automotive and direct marketing business, we offer deep, specialized knowledge. We are 100% committed to automotive marketing across the country. Clients need an agency that speaks their language and understands the unique challenges of the auto industry.

Results-Driven Traffic Generation

Our primary focus is on delivering a multi-channel strategy explicitly designed to drive qualified traffic directly to your showroom and sell cars. Clients want to know the marketing isn’t just vanity metrics; it translates to sales.

Integrated, Comprehensive Marketing

We offer a full spectrum of services—from Targeted Direct Mail and Sales Event Direct Mail to Social Media, PPC/SEM, SEO, and Website Management—to ensure your campaign is cohesive and covers all the crucial touchpoints for today’s buyer. Clients want a seamless, full-service solution rather than piecing together multiple vendors.

Quality Production and Execution

Our in-house team of production managers, graphic designers, digital designers, and data management pros ensures that every product is executed with quality and precision, consistently producing results on the showroom floor. Clients care that the work is high-quality and professionally managed.

Ethical, Relationship-Based Partnership

We operate on a foundation of solid, ethical practices committed to forming lasting relationships with our Dealer clients. We take pride in being a trustworthy extension of your team. Clients value integrity and a partner they can rely on for the long haul.

Customizable Campaign Solutions

Whether you require a huge, month-long event campaign or a fresh approach to database marketing, we have the flexibility and expertise to tailor a solution that perfectly fits your specific goals and budget. Clients need flexibility and custom strategies, not one-size-fits-all packages.